Businesses Benefit With Banners

The last time you drove down the road or walked through a shopping complex, what caught your eye? Odds are high, it was a banner enticing you to stop and explore further. Your customers should use banners to get high visual impact in a cost-effective package. Many types and sizes of banners allow their application and use to fit many environments. Large outdoor banners alert passersby of special events, business hours, grand openings, limited-time promotions, and new products or services. Smaller indoor signs open possibilities to highlight specific products, promotions, and company information—or help customers navigate the venue. Knowing what type of banner is needed starts with asking your customer a few questions.

Creating Impactful Banners

The first step in helping your customers select the perfect banner is understanding the content and messaging. Will the banner be used to introduce a new product or announce a grand opening — maybe it will promote a political candidate or event? Product introduction banners typically require more text and tend to be displayed indoors, but if your client is introducing new farm equipment, sports accessories, or building supplies, the banner may require bolder and larger graphics and text. 

Understanding the ‘When’ and ‘Where’

The second consideration is understanding where and in what context the banner will be used. Consider how the banner will be used and the lines of sight for the best impact. An outdoor banner will need much bolder and larger graphics and text than one used inside. Installation will vary in time and cost depending on indoor or outdoor requirements. Banners can be placed on stands, hung using grommets or d-rings, draped using poles, or attached with adhesives or other fasteners. Also, factor in shipping if the banner is part of events or used in several locations. 

Defining the Life-Cycle Plan

Finally, define the life-cycle plan. Your customer may be able to reuse, recycle, or repurpose the banner. With any option, there are costs and possibly storage considerations for your customer. Your sales team should discuss with your client the longevity options and the costs for removal and reinstallation to find the best option.

Types and Uses of Outdoor Banners

Outdoor banners use materials and printing methods that are resistant to harsh weather, sun exposure, and wind. Teardrop and feather flags are outdoor flags that complement any banner as they dance in the wind and draw attention to any business with a physical storefront. Since they are made of lightweight polyester and mounted on a weighted stand, they can easily be moved and stored for safekeeping.

When size matters, heavier-weight vinyl banners are the go-to to make a BIG statement. The Print Cafe of LI scrim vinyl banners are printed with durable UV ink in sizes up to 16’ x 150’! These banners can be equipped with many different methods for installation, from tension mounting with grommets, rope, or D-rings to Velcro and pole mounting.

For signs destined for windy outdoor locations, a mesh banner is the best fit. Mesh banners from The Print Cafe of LI are a great choice for sporting venues, festivals, and outdoor customer events since the material allows for 37% airflow to help keep the banner safely in place.

Promo Ideas and Bundles

Get your piece of the over $23 billion promotional products industry! Businesses and organizations of all sizes use promo products to build brand awareness and sales. From your local non-profit to the largest Fortune 500 companies, every organization can use promotional products to reinforce the top-of-mind connection between a great giveaway printed with the company branding and its products and services. Even individuals buy promotional products to promote causes and show support for organizations. The Advertising Specialty Institute (ASI) tells us why - 85% of consumers surveyed can recall the advertiser of promotional items they own.

The 2022 ASI survey found that the most effective promo products in the U.S. were outerwear, performance wear, masks, health and safety products, and polo shirts. While apparel gets noticed and has longevity, The Print Cafe of LI, offers an extensive catalog of promo items, in addition to clothing, that can be customized and are suitable for a wide range of uses and advertising budgets. Let’s look at five popular and cost-effective promo items and why you should offer them to your clients.:

Five Popular & Cost-Effective Promo Ideas

1. Promotional T-shirts
   Apparel is a high-visibility promotional item that acts as a mobile billboard. T-shirts are perfect for event giveaways, employee onboarding, appreciation gifts, or general branding with the company, school, team, or association logo.
   
   
2. Promo Phone Wallets
   Most of us keep our smartphones within an arm’s reach. What better way to reinforce top-of-mind recall of your brand or business than to be visible every time a text, app notification, or phone call happens? Phone wallets can adhere to the back of the phone or phone case, include kickstands to prop up the phone, surround a phone with a waterproof pouch, and have reasonable per-unit costs.
   
   
3. Branded Hand Sanitizer
   Staying healthy by reducing the spread of germs is the new norm. Hand sanitizers that attach or clip to a bag are perfect promo items for in-person events, schools, hospitals, and other venues that draw a crowd. You can also offer card-shaped or small pump formats, depending on your audience. The dispensers have a shorter lifespan than some other promo items, but people use them frequently.
   
   
4. Branded Insulated Drink Holder (e.g., Kan-tastic)
   Summertime is a perfect season to hand out insulated drink holders. Who doesn’t appreciate a cold beverage at a picnic, sporting event, outdoor concert, or backyard gathering? The unit cost makes drink holders, or koozies, affordable for smaller businesses and organizations, with the upside that they often get shared with friends and family. For clients hosting family reunions, weddings, and quinceaneras, drink holders are an excellent memento!
   
   
5. Promotional Pens
   Not everything is digital. Writing pens and highlighters are still used in most office and professional settings, as well as sporting events, on the campaign trail, and in the classroom. They are inexpensive promo items that can stay in desks, catch-all drawers, bags, and vehicles. Because they come in a wide range of styles, you can offer pens at different price points and with options like pen sleeves or a stylus for tablets. Pens reinforce the brand every time the person needs to jot a note.

Promotional Bundles

Promo products can work in isolation but are often better as a bundled set for a specific event, season, or type of business. Suggest a tradeshow bundle for your business-to-business clients that includes a tote bag, writing pen, and hand sanitizer, and add bundles of shirts and caps for event staff. For business professionals, that bundle might include a writing pen, drinkware, and key chains for them to hand out to new clients.

Bundles can also be seasonal. Summer-themed bundles might include products for the start of summer with sunglasses, hats, and sunscreen. Outdoor corporate events are perfect for a bundle of hand sanitizer, a cooler bag, and an insulated tumbler in a branded gift bag or backpack. Visit Our Promotional Website at:http://printcafe.dcpromosite.com/